Learn how to track, interpret, and leverage social media metrics to refine your strategies and elevate your marketing efforts. This workshop provides an overview of key metrics to monitor, introduces tools and platforms for analyzing performance, and offers a step-by-step guide to understanding and applying data. You’ll gain practical tips for setting achievable goals, adjusting your approach, and using real-world examples to see the impact of data-driven decisions. By the end, you’ll have a solid understanding of essential metrics, the ability to use analytics tools effectively, and actionable techniques to improve your social media strategy.