Crafting Your Email Welcome Series
Presenter
Workshop Description
You’ve got your newsletter platform selected, you’re collecting emails to grow your list…and now what?
You know that most potential customers need at least 7-10 positive interactions with your business, but you have no idea how you can leverage email marketing to cultivate your relationship with your new email subscribers.
Enter the Email Welcome Series! It’s the gateway drug to what Holly calls the Like-Know-Trust Lasagna, and it’s your key to helping your new subscriber transform into a new customer.
In this workshop, we’ll cover timing, topics, and best practices when it comes to an email welcome series. We’ll even work on crafting the framework for your own welcome series.
Session Time(s):
Level of Difficulty
Knowledge/Equipment Required
- Folks attending this workshop should have selected an email marketing platform and have set it up to be able to send campaigns and set up automations.
