Alana Rivera

Alana is passionate about helping creative business owners follow their dreams. Her own business journey started in 2009, when she founded Etta + Billie, a sustainable small batch bodycare company inspired by a love of food + drink. With zero formal business training, Alana grew the business, making a plethora of mistakes along the way. Her products were featured in large retailers like West Elm as well as thoughtfully curated small boutiques located all across the US and parts of Asia. In early 2024, Alana shifted the business’s focus to private label manufacturing so she could spend more time supporting entrepreneurs. When not talking business, she’s often cooking with friends and family or happily schlepping her son to the beach.