Gwen Bortner

Gwen Bortner, the founder of Everyday Effectiveness, is a no-nonsense business advisor with over 35 years of experience in operations, strategy, and leadership. With a deep understanding of the craft industry, Gwen helps entrepreneurs build thriving, sustainable businesses aligned with their values and goals.
Gwen’s expertise spans from corporate giants like General Mills to niche companies, including craft industry retailers, manufacturers and publishers. Since 2015, she has been dedicated to empowering entrepreneurs to achieve success without the stress and overwhelm of going it alone.
An international knitting instructor and best-selling author of Entrée to Entrelac, Gwen brings a unique perspective to business strategy, ensuring your passions and skills are at the heart of your success.